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Global marketing management /

~

Keegan, Warren J.

Global marketing management /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Global marketing management /Warren J. Keegan.
作者:	Keegan, Warren J.
出版者:	Upper Saddle River, N.J. :Prentice Hall,c1999.
面頁冊數:	xiv, 639 p. :ill., maps ;26 cm.
叢書名:	Prentice Hall series in marketing.
標題:	Export marketingManagement.
ISBN:	0139030239(pbk.)

Global marketing management /
Keegan, Warren J.

Global marketing management /Warren J. Keegan. - 6th ed. - Upper Saddle River, N.J. :Prentice Hall,c1999. - xiv, 639 p. :ill., maps ;26 cm. - Prentice Hall series in marketing..

Includes bibliographical references and indexes.

ISBN: 0139030239(pbk.)

LCCN: 98023506Subjects--Topical Terms:

212315
Export marketing
--Management.

LC Class. No.: HF1416 / .K44 1999

Dewey Class. No.: 658.8/48

Global marketing management /
LDR:00673cam _2200241 a_450 001 158198
003 OCoLC
003 oLC
005 19990820092214.0
005 990820092214.0
008 090528s1999 njuab b 001 0 eng
010 $a 98023506
020 $a 0139030239(pbk.)
035 $a 00113449
040 $a DLC $c DLC $d WSU
041 $a eng
050 0 0 $a HF1416 $b .K44 1999
082 0 0 $2 21 $a 658.8/48
100 $a Keegan, Warren J. $3 212314
245 1 0 $a Global marketing management / $c Warren J. Keegan.
250 $a 6th ed.
260 $a Upper Saddle River, N.J. : $c c1999. $b Prentice Hall,
300 $a xiv, 639 p. : $b ill., maps ; $c 26 cm.
440 0 $a Prentice Hall series in marketing.
504 $a Includes bibliographical references and indexes.
650 $a Export marketing $x Management. $3 212315
650 $a Export marketing $x Management $x Case studies. $3 212316

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