| 紀錄類型: |
書目-語言資料,印刷品
: Monograph/item
|
| 正題名/作者: |
Contemporary marketing /Louis E. Boone, David L. Kurtz. |
| 其他題名: |
Contemporary marketing 11e. |
| 作者: |
Boone, Louis E. |
| 其他作者: |
Kurtz, David L. |
| 出版者: |
Mason, Ohio :Thomson South-Western,c2004. |
| 面頁冊數: |
1 v. (various pagings) :col. ill. ;28 cm. +5 CD-ROM (4 3/4 in.) |
| 附註: |
Includes indexes. |
| 標題: |
Marketing. |
| ISBN: |
0324185103 : |