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Market-based management :strategies ...

Best, Roger J.

Market-based management :strategies for growing customer value and profitability /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Market-based management :Roger J. Best.
其他題名:	strategies for growing customer value and profitability /
作者:	Best, Roger J.
出版者:	Upper Saddle River, N.J. :Pearson-Prentice Hall,2005.
面頁冊數:	xxii, 506 p. ;24 cm.
附註:	"International edition".
附註:	Previous ed. 2004.
標題:	Marketing.
ISBN:	0131293729 (pbk.) :

Market-based management :strategies for growing customer value and profitability /
Best, Roger J.

Market-based management :strategies for growing customer value and profitability /Roger J. Best. - 4th ed. - Upper Saddle River, N.J. :Pearson-Prentice Hall,2005. - xxii, 506 p. ;24 cm.

"International edition".

Includes bibliographical references and index.

ISBN: 0131293729 (pbk.) :NT$984Subjects--Topical Terms:

182957
Marketing.

LC Class. No.: HF5415 / 2005

Market-based management :strategies for growing customer value and profitability /
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003 UkOxU
008 090528s2005 nju 001 0 eng
020 $a 0131293729 (pbk.) : $c NT$984
035 $a 00153160
040 $a UkOxU $b eng $c UkOxU
050 $a HF5415 $b 2005
100 $a Best, Roger J. $3 221350
245 1 0 $a Market-based management : $b strategies for growing customer value and profitability / $c Roger J. Best.
250 $a 4th ed.
260 $a Upper Saddle River, N.J. : $c 2005. $b Pearson-Prentice Hall,
300 $a xxii, 506 p. ; $c 24 cm.
500 $a "International edition".
500 $a Previous ed. 2004.
504 $a Includes bibliographical references and index.
650 $a Marketing. $3 182957
650 $a Marketing $x Management. $3 200067