紀錄類型: |
書目-語言資料,印刷品
: Monograph/item
|
正題名/作者: |
Marketing channels. |
其他作者: |
Coughlan, Anne T. |
出版者: |
Upper Saddle River, NJ :Prentice Hall International,c2001. |
面頁冊數: |
xviii, 590 p. :ill. ;24 cm. |
附註: |
"Pearson international edition" - p. [4] of cover. |
附註: |
Rev. ed. of: Marketing channels / Louis W. Stern, Adel I. El-Ansary, Anne T. Coughlan. 5th ed. c1996. |
叢書名: |
Prentice Hall international series in marketing. |
標題: |
Marketing channels. |
ISBN: |
0130338427 (pbk.) : |