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Marketing research :an applied orien...

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Malhotra, Naresh K.

Marketing research :an applied orientation /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Marketing research :Naresh K. Malhotra.
其他題名:	an applied orientation /
作者:	Malhotra, Naresh K.
出版者:	Upper Saddle River, NJ :Pearson/Prentice Hall,c2004.
面頁冊數:	xxix, [782] p. :ill. ;29 cm. +1 CD-ROM (4 3/4 in.).
附註:	Title of CD-ROM is SPSS student version 11.0 for Windows.
標題:	Marketing research.
ISBN:	0131011189 (CD-ROM)

Marketing research :an applied orientation /
Malhotra, Naresh K.

Marketing research :an applied orientation /Naresh K. Malhotra. - 4th ed. - Upper Saddle River, NJ :Pearson/Prentice Hall,c2004. - xxix, [782] p. :ill. ;29 cm. +1 CD-ROM (4 3/4 in.).

Title of CD-ROM is SPSS student version 11.0 for Windows.

Includes bibliographical references (p. [725]-[758]) and indexes.

System requirements: PC compatible; Windows 98, ME, XP, 2000, NT; CD-ROM drive.

ISBN: 0131011189 (CD-ROM)

LCCN: 2002042467Subjects--Topical Terms:

200345
Marketing research.

LC Class. No.: HF5415.2 / 2004

Dewey Class. No.: 658.8/3

Marketing research :an applied orientation /
LDR:00819pam 2200217 a 450 001 164157
003 aOCoLC
008 090528s2004 njua b 001 0 eng
010 $a 2002042467
020 $a 0131011189 (CD-ROM)
020 $a 0131219782 (pbk.) : $c NT$1130
035 $a 00153211
040 $a DLC $c DLC $d KSU $d OCoLC $d YDX
050 $a HF5415.2 $b 2004
082 0 0 $2 21 $a 658.8/3
100 $a Malhotra, Naresh K. $3 230645
245 1 0 $a Marketing research : $b an applied orientation / $c Naresh K. Malhotra.
250 $a 4th ed.
260 $a Upper Saddle River, NJ : $c c2004. $b Pearson/Prentice Hall,
300 $a xxix, [782] p. : $b ill. ; $c 29 cm. + $e 1 CD-ROM (4 3/4 in.).
500 $a Title of CD-ROM is SPSS student version 11.0 for Windows.
504 $a Includes bibliographical references (p. [725]-[758]) and indexes.
538 $a System requirements: PC compatible; Windows 98, ME, XP, 2000, NT; CD-ROM drive.
650 $a Marketing research. $3 200345
650 $a Marketing research $x Methodology. $3 230646

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