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Services marketing :integrating cust...

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Bitner, Mary Jo.

Services marketing :integrating customer focus across the firm /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Services marketing :Valarie A. Zeithaml, Mary Jo Bitner.
其他題名:	integrating customer focus across the firm /
作者:	Zeithaml, Valarie A.
其他作者:	Bitner, Mary Jo.
出版者:	Boston :McGraw-Hill/Irwin,2004.
面頁冊數:	xx, 668 p. :ill. ;26 cm.
標題:	Service industriesMarketing.
電子資源:	http://www.loc.gov/catdir/toc/mh021/2002025544.html
電子資源:	http://www.loc.gov/catdir/description/mh022/2002025544.html
ISBN:	0071199144 (International ed.)

Services marketing :integrating customer focus across the firm /
Zeithaml, Valarie A.

Services marketing :integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner. - 3rd ed. - Boston :McGraw-Hill/Irwin,2004. - xx, 668 p. :ill. ;26 cm.

Includes bibliographical references and index.

ISBN: 0071199144 (International ed.)

LCCN: 2002025544Subjects--Topical Terms:

187344
Service industries
--Marketing.

LC Class. No.: HD9980.5 / 2004

Dewey Class. No.: 658.8

Services marketing :integrating customer focus across the firm /
LDR:00960pam 2200217 a 450 001 164202
008 090528s2004 maua b 001 0 eng
010 $a 2002025544
020 $a 0071199144 (International ed.)
020 $a 0072471425 (alk. paper)
020 $a 0071240314 (International ed.) (pbk.) : $c NT$1003
035 $a 00153256
040 $a DLC $c DLC $d DLC
050 $a HD9980.5 $b 2004
082 0 0 $2 21 $a 658.8
100 $a Zeithaml, Valarie A. $3 218842
245 1 0 $a Services marketing : $b integrating customer focus across the firm / $c Valarie A. Zeithaml, Mary Jo Bitner.
250 $a 3rd ed.
260 $a Boston : $c 2004. $b McGraw-Hill/Irwin,
300 $a xx, 668 p. : $b ill. ; $c 26 cm.
504 $a Includes bibliographical references and index.
650 $a Service industries $x Marketing. $3 187344
650 $a Customer services. $3 200368
650 $a Marketing. $3 182957
700 $a Bitner, Mary Jo. $3 218841
856 4 1 $3 Table of contents $u http://www.loc.gov/catdir/toc/mh021/2002025544.html $z http://www.loc.gov/catdir/toc/mh021/2002025544.html
856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/description/mh022/2002025544.html $z http://www.loc.gov/catdir/description/mh022/2002025544.html

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http://www.loc.gov/catdir/description/mh022/2002025544.html

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