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Customer relationship management :in...

Gilbert, Faye W.

Customer relationship management :integrating marketing strategy and information technology /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Customer relationship management :William G. Zikmund, Raymond McLeod, Jr., Faye W. Gilbert.
其他題名:	integrating marketing strategy and information technology /
作者:	Zikmund, William G.
其他作者:	McLeod, Raymond.
出版者:	Hoboken, NJ :Wiley,c2003.
面頁冊數:	xix, 179 p. :ill. ;24 cm.
標題:	Relationship marketing.
ISBN:	0471271373 (pbk.) :

Customer relationship management :integrating marketing strategy and information technology /
Zikmund, William G.

Customer relationship management :integrating marketing strategy and information technology /William G. Zikmund, Raymond McLeod, Jr., Faye W. Gilbert. - Hoboken, NJ :Wiley,c2003. - xix, 179 p. :ill. ;24 cm.

Includes bibliographical references and index.

ISBN: 0471271373 (pbk.) :NT$1595Subjects--Topical Terms:

187343
Relationship marketing.

LC Class. No.: HF5415.55 / 2003

Dewey Class. No.: 658.812

Customer relationship management :integrating marketing strategy and information technology /
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100 $a Zikmund, William G. $3 211693
245 1 0 $a Customer relationship management : $b integrating marketing strategy and information technology / $c William G. Zikmund, Raymond McLeod, Jr., Faye W. Gilbert.
260 $a Hoboken, NJ : $c c2003. $b Wiley,
300 $a xix, 179 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references and index.
650 $a Relationship marketing. $3 187343
650 $a Customer relations $x Management. $3 202165
650 $a Customer relations $x Management $x Data processing. $3 208219
700 $a McLeod, Raymond. $3 218080
700 $a Gilbert, Faye W. $3 231804