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Campaigning for hearts and minds :ho...

Brader, Ted.

Campaigning for hearts and minds :how emotional appeals in political ads work /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Campaigning for hearts and minds :Ted Brader.
其他題名:	how emotional appeals in political ads work /
作者:	Brader, Ted.
出版者:	Chicago :University of Chicago Press,2006.
面頁冊數:	xvi, 280 p. :ill. ;24 cm.
叢書名:	Studies in communication, media, and public opinion
標題:	Advertising, Political.
電子資源:	http://www.loc.gov/catdir/toc/ecip0510/2005009159.html
電子資源:	http://www.loc.gov/catdir/enhancements/fy0622/2005009159-b.html
電子資源:	http://www.loc.gov/catdir/enhancements/fy0622/2005009159-d.html
ISBN:	0226069885 (cloth : alk. paper)

Campaigning for hearts and minds :how emotional appeals in political ads work /
Brader, Ted.

Campaigning for hearts and minds :how emotional appeals in political ads work /Ted Brader. - Chicago :University of Chicago Press,2006. - xvi, 280 p. :ill. ;24 cm. - Studies in communication, media, and public opinion.

Includes bibliographical references (p. [251]-271) and index.

Appealing to hopes and fears -- The art and science of campaigning -- The political psychology of emotional appeals -- Emotion and the motivational power of campaign ads -- Emotion and the persuasive power of campaign ads -- Emotional appeals in ad campaigns -- Hearts and minds : rethinking the role of emotion in political life.

ISBN: 0226069885 (cloth : alk. paper)

LCCN: 2005009159Subjects--Topical Terms:

221005
Advertising, Political.

LC Class. No.: JA74.5 / .B69 2006

Dewey Class. No.: 324.7/3

Campaigning for hearts and minds :how emotional appeals in political ads work /
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300 $a xvi, 280 p. : $b ill. ; $c 24 cm.
440 0 $a Studies in communication, media, and public opinion
504 $a Includes bibliographical references (p. [251]-271) and index.
505 0 $a Appealing to hopes and fears -- The art and science of campaigning -- The political psychology of emotional appeals -- Emotion and the motivational power of campaign ads -- Emotion and the persuasive power of campaign ads -- Emotional appeals in ad campaigns -- Hearts and minds : rethinking the role of emotion in political life.
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650 $a Communication in politics. $3 180832
650 $a Persuasion (Psychology) $3 235982
650 $a Emotions and cognition. $3 219204
650 $a Political psychology. $3 215555
856 4 1 $3 Table of contents only $u http://www.loc.gov/catdir/toc/ecip0510/2005009159.html $z http://www.loc.gov/catdir/toc/ecip0510/2005009159.html
856 4 2 $3 Contributor biographical information $u http://www.loc.gov/catdir/enhancements/fy0622/2005009159-b.html $z http://www.loc.gov/catdir/enhancements/fy0622/2005009159-b.html
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西方語文圖書區(四樓)

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JA74.5 B798 2006

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http://www.loc.gov/catdir/toc/ecip0510/2005009159.html
http://www.loc.gov/catdir/enhancements/fy0622/2005009159-b.html
http://www.loc.gov/catdir/enhancements/fy0622/2005009159-d.html

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