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Corporate social responsibility :doi...

Kotler, Philip.

Corporate social responsibility :doing the most good for your company and your cause /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Corporate social responsibility :Philip Kotler and Nancy Lee.
其他題名:	doing the most good for your company and your cause /
作者:	Kotler, Philip.
其他作者:	Lee, Nancy,
出版者:	Hoboken, N.J. :Wiley,c2005.
面頁冊數:	x, 307 p. :ill. ;24 cm.
附註:	Published simultaneously in Canada.
標題:	Social marketing.
電子資源:	http://www.loc.gov/catdir/toc/ecip0422/2004020375.html
ISBN:	0471476110 (cloth)

Corporate social responsibility :doing the most good for your company and your cause /
Kotler, Philip.

Corporate social responsibility :doing the most good for your company and your cause /Philip Kotler and Nancy Lee. - Hoboken, N.J. :Wiley,c2005. - x, 307 p. :ill. ;24 cm.

Published simultaneously in Canada.

Includes bibliographical references (p. 277-295) and index.

The case for doing at least some good -- Corporate social initiatives : six options for doing good -- Corporate cause promotions : increasing awareness and concern for social causes -- Cause-related marketing : making contributions to causes based on product sales -- Corporate social marketing : supporting behavior change campaigns -- Corporate philanthropy : making a direct contribution to a cause -- Community volunteering : employees donating their time and talents -- Socially responsible business practices : discretionary business practices and investments to support causes -- Twenty-five best practices for doing the most good for the company and the cause -- A marketing approach to winning corporate funding and support for social initiatives : ten recommendations.

ISBN: 0471476110 (cloth)

LCCN: 2004020375Subjects--Topical Terms:

188081
Social marketing.

LC Class. No.: HD60 / .K67 2005

Dewey Class. No.: 658.408 / K848

Corporate social responsibility :doing the most good for your company and your cause /
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