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Marketing engineering :computer-assi...

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Lilien, Gary L., (1946-)

Marketing engineering :computer-assisted marketing analysis and planning /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Marketing engineering :Gary L. Lilien, Arvind Rangaswamy.
Reminder of title:	computer-assisted marketing analysis and planning /
Author:	Lilien, Gary L.,
other author:	Rangaswamy, Arvind.
Published:	Pennsylvania :Penn State Smeal College of Business,c2004.
Description:	xvi, 518 p. :ill. ;26 cm.
Notes:	Text supplemented by software available free for a year on the Internet or by software which can be purchased, downloaded, and run by users with Windows 95 and Excel 97 and later versions.
Subject:	MarketingData processing.
ISBN:	1412022525 (pbk.)

Marketing engineering :computer-assisted marketing analysis and planning /
Lilien, Gary L.,1946-

Marketing engineering :computer-assisted marketing analysis and planning /Gary L. Lilien, Arvind Rangaswamy. - Revised 2nd ed. - Pennsylvania :Penn State Smeal College of Business,c2004. - xvi, 518 p. :ill. ;26 cm.

Text supplemented by software available free for a year on the Internet or by software which can be purchased, downloaded, and run by users with Windows 95 and Excel 97 and later versions.

Includes bibliographical references (p. [481]-497) and indexes.

ISBN: 1412022525 (pbk.)

LCCN: 2001052095Subjects--Topical Terms:

221562
Marketing
--Data processing.

LC Class. No.: HF5415.125 / .L54 2003

Dewey Class. No.: 658.8/02/0285

Marketing engineering :computer-assisted marketing analysis and planning /
LDR:00896cam _22002294a_450 001 170187
005 020319155015.0
005 20020319155015.0
008 090528s2004 njua b 001 0 eng
010 $a 2001052095
020 $a 1412022525 (pbk.)
035 $a 00240329
040 $a DLC $c DLC $d DLC
041 $a eng
042 $a pcc
050 0 0 $a HF5415.125 $b .L54 2003
082 0 0 $2 21 $a 658.8/02/0285
100 $a Lilien, Gary L., $d 1946- $3 243735
245 1 0 $a Marketing engineering : $b computer-assisted marketing analysis and planning / $c Gary L. Lilien, Arvind Rangaswamy.
250 $a Revised 2nd ed.
260 $a Pennsylvania : $c c2004. $b Penn State Smeal College of Business,
300 $a xvi, 518 p. : $b ill. ; $c 26 cm.
500 $a Text supplemented by software available free for a year on the Internet or by software which can be purchased, downloaded, and run by users with Windows 95 and Excel 97 and later versions.
504 $a Includes bibliographical references (p. [481]-497) and indexes.
650 $a Marketing $x Data processing. $3 221562
650 $a Marketing $x Decision making $x Mathematical models. $3 243736
650 $a Marketing $x Decision making $x Data processing. $3 243737
700 $a Rangaswamy, Arvind. $3 243734

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HF5415.125 L728 2004

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1 records • Pages 1 •
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