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Bayesian statistics and marketing

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Bayesian statistics and marketing Peter Rossi and Greg Allenby, Rob McCulloch.
作者:	Rossi, Peter E.
其他作者:	Allenby, Greg M.
出版者:	[Hoboken, N.J. :John Wiley & Sons],[2006].
面頁冊數:	x, 348 p. :ill. ;25 cm.
標題:	Bayesian statistical decision theory.
電子資源:	http://libsw.nuk.edu.tw/login?url=http://onlinelibrary.wiley.com/book/10.1002/0470863692
電子資源:	http://www.loc.gov/catdir/toc/ecip0514/2005016418.html
電子資源:	http://www.loc.gov/catdir/enhancements/fy0622/2005016418-d.html
ISBN:	0470863676 (acid-free paper)

Bayesian statistics and marketing
Rossi, Peter E.1955-.

Bayesian statistics and marketing [electronic resource] /Peter Rossi and Greg Allenby, Rob McCulloch. - [Hoboken, N.J. :John Wiley & Sons],[2006]. - x, 348 p. :ill. ;25 cm.

Includes bibliographical references (p. [335]-339) and index.

ISBN: 0470863676 (acid-free paper)

LCCN: 2005016418Subjects--Topical Terms:

182005
Bayesian statistical decision theory.

LC Class. No.: HF5415.2 / .R675 2005

Dewey Class. No.: 658.8/3/015118

Bayesian statistics and marketing
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650 # 0 $a Marketing $x Mathematical models. $3 246079
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700 0 # $a McCulloch, Robert E. $q (Robert Edward) $3 435085
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856 4 1 $3 Table of contents only $u http://www.loc.gov/catdir/toc/ecip0514/2005016418.html $z http://www.loc.gov/catdir/toc/ecip0514/2005016418.html
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http://libsw.nuk.edu.tw/login?url=http://onlinelibrary.wiley.com/book/10.1002/0470863692
http://www.loc.gov/catdir/toc/ecip0514/2005016418.html
http://www.loc.gov/catdir/enhancements/fy0622/2005016418-d.html

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