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Blue ocean strategy :how to create u...

Kim, W. Chan.

Blue ocean strategy :how to create uncontested market space and make the competition irrelevant /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Blue ocean strategy :W. Chan Kim, Renée Mauborgne.
其他題名:	how to create uncontested market space and make the competition irrelevant /
作者:	Kim, W. Chan.
其他作者:	Mauborgne, Renée.
出版者:	Boston, Mass. :Harvard Business School Press,c2005.
面頁冊數:	xv, 240 p. :ill. ;25 cm.
標題:	Market segmentation.
電子資源:	http://www.loc.gov/catdir/toc/ecip0422/2004020857.html
ISBN:	1591396190 (hardcover : alk. paper) :

Blue ocean strategy :how to create uncontested market space and make the competition irrelevant /
Kim, W. Chan.

Blue ocean strategy :how to create uncontested market space and make the competition irrelevant /W. Chan Kim, Renée Mauborgne. - Boston, Mass. :Harvard Business School Press,c2005. - xv, 240 p. :ill. ;25 cm.

Includes bibliographical references (p. [223]-229) and index.

Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy.

ISBN: 1591396190 (hardcover : alk. paper) :NT$888

LCCN: 2004020857Subjects--Topical Terms:

243335
Market segmentation.

LC Class. No.: HF5415.153 / .K53 2005

Dewey Class. No.: 658.802 / K56

Blue ocean strategy :how to create uncontested market space and make the competition irrelevant /
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