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The growth gamble :when leaders shou...

Campbell, Andrew, (1950 Aug. 3-)

The growth gamble :when leaders should bet big on new businesses and how to avoid expensive failures /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	The growth gamble :Andrew Campbell & Robert Park.
其他題名:	when leaders should bet big on new businesses and how to avoid expensive failures /
作者:	Campbell, Andrew,
其他作者:	Park, Robert.
出版者:	Boston :Nicholas Brealey International,2005.
面頁冊數:	xv, 321p. :ill. ;24 cm.
標題:	Conglomerate corporationsPlanning.
電子資源:	http://www.loc.gov/catdir/toc/ecip058/2005004642.html
ISBN:	1904838049 :

The growth gamble :when leaders should bet big on new businesses and how to avoid expensive failures /
Campbell, Andrew,1950 Aug. 3-

The growth gamble :when leaders should bet big on new businesses and how to avoid expensive failures /Andrew Campbell & Robert Park. - Boston :Nicholas Brealey International,2005. - xv, 321p. :ill. ;24 cm.

Includes bibliographical references and index.

The challenge of new businesses -- Beating the odds -- The difficulties of building new legs -- When low growth is better than gambling -- The new business traffic lights -- Diversification -- Searching for new businesses -- Is there a role for corporate venturing? -- Positioning and supporting a new business -- An age of realism.

ISBN: 1904838049 :NT$960

LCCN: 2005004642Subjects--Topical Terms:

246373
Conglomerate corporations
--Planning.

LC Class. No.: HD2756 / .C34 2005

Dewey Class. No.: 658.1/1

The growth gamble :when leaders should bet big on new businesses and how to avoid expensive failures /
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