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Consumer behavior and marketing stra...

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Olson, Jerry C. (1944-)

Consumer behavior and marketing strategy /J. Paul Peter, Jerry C. Olson.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Consumer behavior and marketing strategy /
其他題名:	J. Paul Peter, Jerry C. Olson.
作者:	Peter, J. Paul.
其他作者:	Olson, Jerry C.
出版者:	Boston :McGraw-Hill,c2002.
面頁冊數:	xxvi, 582 p., [24] p. of plates :ill. (some col.) ;27 cm.
叢書名:	McGraw-Hill/Irwin series in marketing.
標題:	Marketing.
ISBN:	0072410647 (alk. paper)

Consumer behavior and marketing strategy /J. Paul Peter, Jerry C. Olson.
Peter, J. Paul.

Consumer behavior and marketing strategy /J. Paul Peter, Jerry C. Olson. - 6th ed. - Boston :McGraw-Hill,c2002. - xxvi, 582 p., [24] p. of plates :ill. (some col.) ;27 cm. - McGraw-Hill/Irwin series in marketing..

Includes bibliographical references and index.

ISBN: 0072410647 (alk. paper)

LCCN: 2001031482Subjects--Topical Terms:

182957
Marketing.

LC Class. No.: HF5415.3 / .P468 2001

Dewey Class. No.: 658.8342 / Pe

Consumer behavior and marketing strategy /J. Paul Peter, Jerry C. Olson.
LDR:00707cam _22002294a_450 001 171709
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042 $a pcc
050 0 0 $a HF5415.3 $b .P468 2001
082 0 4 $a 658.8342 $b Pe
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245 1 0 $a Consumer behavior and marketing strategy / $b J. Paul Peter, Jerry C. Olson.
250 $a 6th ed.
260 $a Boston : $c c2002. $b McGraw-Hill,
300 $a xxvi, 582 p., [24] p. of plates : $b ill. (some col.) ; $c 27 cm.
440 0 $a McGraw-Hill/Irwin series in marketing.
504 $a Includes bibliographical references and index.
650 $a Marketing. $3 182957
650 $a Consumer behavior. $3 185170
700 $a Olson, Jerry C. $q (Jerry Corrie), $d 1944- $3 380925

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西方語文圖書區(四樓)

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