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Mail and internet surveys :the tailo...

Dillman, Don A., (1941-)

Mail and internet surveys :the tailored design method /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Mail and internet surveys :Don A. Dillman.
其他題名:	the tailored design method /
作者:	Dillman, Don A.,
出版者:	Hoboken, N.J. :Wiley,c2007.
面頁冊數:	xviii, 523 p. :ill., chart ;25 cm.
標題:	Questionnaires.
ISBN:	9780470038567

Mail and internet surveys :the tailored design method /
Dillman, Don A.,1941-

Mail and internet surveys :the tailored design method /Don A. Dillman. - 2nd ed., 2007 update with new internet, visual, and mixed-mode guide. - Hoboken, N.J. :Wiley,c2007. - xviii, 523 p. :ill., chart ;25 cm.

Includes bibliographical references (p. 435-446) and index.

I. Elements of the tailored design method -- 1. Introduction to tailored design -- 2. Writing questions -- 3. Constructing the questionnaire -- 4. Survey implementation -- 5. Reduction of coverage and sampling errors -- II. Tailoring to the survey situation -- 6. Mixed-mode surveys -- 7. Alternative questionnaire delivery: in person, to groups, and through publications -- 8. When timing is critical: diary, customer satisfaction, and election forecast surveys -- 9. Household and individual person surveys by government -- 10. Surveys of businesses and other organizations -- 11. Internet and interactive voice response surveys -- 12. Optical scanning and imaging, and the future of self-administered surveys.

ISBN: 9780470038567

LCCN: 2006284302Subjects--Topical Terms:

240175
Questionnaires.

LC Class. No.: HM538 / .D578 2007

Dewey Class. No.: 300.72/3

Mail and internet surveys :the tailored design method /
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245 1 0 $a Mail and internet surveys : $b the tailored design method / $c Don A. Dillman.
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260 $a Hoboken, N.J. : $c c2007. $b Wiley,
300 $a xviii, 523 p. : $b ill., chart ; $c 25 cm.
504 $a Includes bibliographical references (p. 435-446) and index.
505 0 $a I. Elements of the tailored design method -- 1. Introduction to tailored design -- 2. Writing questions -- 3. Constructing the questionnaire -- 4. Survey implementation -- 5. Reduction of coverage and sampling errors -- II. Tailoring to the survey situation -- 6. Mixed-mode surveys -- 7. Alternative questionnaire delivery: in person, to groups, and through publications -- 8. When timing is critical: diary, customer satisfaction, and election forecast surveys -- 9. Household and individual person surveys by government -- 10. Surveys of businesses and other organizations -- 11. Internet and interactive voice response surveys -- 12. Optical scanning and imaging, and the future of self-administered surveys.
650 $a Questionnaires. $3 240175
650 $a Social surveys. $3 182612