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Best face forward :why companies mus...
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Jaworski, Bernard J.
Best face forward :why companies must improve their service interfaces with customers /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Best face forward :Jeffrey F. Rayport, Bernard J. Jaworski.
其他題名:
why companies must improve their service interfaces with customers /
作者:
Rayport, Jeffrey F.
其他作者:
Jaworski, Bernard J.
出版者:
Boston, Mass. :Harvard Business School Press,c2005.
面頁冊數:
xxi, 262 p. :ill. ;25 cm.
標題:
Competition.
電子資源:
http://www.loc.gov/catdir/toc/ecip0414/2004002104.html
ISBN:
0875848672 :
Best face forward :why companies must improve their service interfaces with customers /
Rayport, Jeffrey F.
Best face forward :
why companies must improve their service interfaces with customers /Jeffrey F. Rayport, Bernard J. Jaworski. - Boston, Mass. :Harvard Business School Press,c2005. - xxi, 262 p. :ill. ;25 cm.
Includes bibliographical references ([229]-247) and index.
Interface as the next frontier of competitive advantage -- The interface imperative -- The front-office revolution -- What people do best -- What machines do best -- Putting the amalgam of people and machines to work -- Managing interface systems -- The interface audit.
ISBN: 0875848672 :NT975
LCCN: 2004002104Subjects--Topical Terms:
182859
Competition.
LC Class. No.: HF5415.5 / .R393 2005
Dewey Class. No.: 658.8/12
Best face forward :why companies must improve their service interfaces with customers /
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