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How brands become icons :the princip...

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Holt, Douglas B.

How brands become icons :the principles of cultural branding /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	How brands become icons :Douglas B. Holt.
其他題名:	the principles of cultural branding /
作者:	Holt, Douglas B.
出版者:	Boston, Mass. :Harvard Business School Press,c2004.
面頁冊數:	xiii, 265 p. :ill. ;25 cm.
標題:	Brand name products.
電子資源:	http://www.loc.gov/catdir/toc/ecip0414/2004002697.html
ISBN:	1578517745 :

How brands become icons :the principles of cultural branding /
Holt, Douglas B.

How brands become icons :the principles of cultural branding /Douglas B. Holt. - Boston, Mass. :Harvard Business School Press,c2004. - xiii, 265 p. :ill. ;25 cm.

Includes bibliographical references (p. 245-249) and index.

What is an iconic brand? -- How is cultural branding different? -- Targeting myth markets -- Composing the cultural brief -- Leveraging cultural and political authority -- Managing brand loyalty as a social network -- Co-authoring the myth -- Advancing the myth -- Branding as cultural activism.

ISBN: 1578517745 :NT975

LCCN: 2004002697Subjects--Topical Terms:

202795
Brand name products.

LC Class. No.: HD69.B7 / H647 2004

Dewey Class. No.: 658.8/27

How brands become icons :the principles of cultural branding /
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300 $a xiii, 265 p. : $b ill. ; $c 25 cm.
504 $a Includes bibliographical references (p. 245-249) and index.
505 0 $a What is an iconic brand? -- How is cultural branding different? -- Targeting myth markets -- Composing the cultural brief -- Leveraging cultural and political authority -- Managing brand loyalty as a social network -- Co-authoring the myth -- Advancing the myth -- Branding as cultural activism.
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