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Financial services marketing :an int...

Ennew, Christine.

Financial services marketing :an international guide to principles and practice /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Financial services marketing :Christine T. Ennew and Nigel Waite.
其他題名:	an international guide to principles and practice /
作者:	Ennew, Christine.
其他作者:	Waite, Nigel.
出版者:	Amsterdam ;Butterworth-Heinemann,2007.
面頁冊數:	xvi, 400 p. :ill. ;25 cm.
標題:	Financial services industryMarketing.
電子資源:	http://www.loc.gov/catdir/enhancements/fy0708/2007295341-d.html
ISBN:	9780750669979 (pbk.)

Financial services marketing :an international guide to principles and practice /
Ennew, Christine.

Financial services marketing :an international guide to principles and practice /Christine T. Ennew and Nigel Waite. - 1st ed. - Amsterdam ;Butterworth-Heinemann,2007. - xvi, 400 p. :ill. ;25 cm.

Includes bibliographical references (p. [381]-389) and index.

ISBN: 9780750669979 (pbk.)

LCCN: 2007295341Subjects--Topical Terms:

230813
Financial services industry
--Marketing.

Dewey Class. No.: 332.10688

Financial services marketing :an international guide to principles and practice /
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