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Competitive identity :the new brand ...

Anholt, Simon.

Competitive identity :the new brand management for nations, cities and regions /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Competitive identity :Simon Anholt.
其他題名:	the new brand management for nations, cities and regions /
作者:	Anholt, Simon.
出版者:	Houndmills, Basingstoke, Hampshire ;Palgrave Macmillan,2007.
面頁冊數:	xiii, 134 p. :ill. ;25 cm.
標題:	Place marketing.
電子資源:	http://www.loc.gov/catdir/enhancements/fy0703/2006050177-t.html
電子資源:	http://www.loc.gov/catdir/enhancements/fy0703/2006050177-b.html
電子資源:	http://www.loc.gov/catdir/enhancements/fy0703/2006050177-d.html
ISBN:	9780230500280 (cloth)

Competitive identity :the new brand management for nations, cities and regions /
Anholt, Simon.

Competitive identity :the new brand management for nations, cities and regions /Simon Anholt. - Houndmills, Basingstoke, Hampshire ;Palgrave Macmillan,2007. - xiii, 134 p. :ill. ;25 cm.

Includes bibliographical references and index.

ISBN: 9780230500280 (cloth)

LCCN: 2006050177Subjects--Topical Terms:

233457
Place marketing.

LC Class. No.: HF1414 / A596 2007

Dewey Class. No.: 910.68/8

Competitive identity :the new brand management for nations, cities and regions /
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245 1 0 $a Competitive identity : $b the new brand management for nations, cities and regions / $c Simon Anholt.
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300 $a xiii, 134 p. : $b ill. ; $c 25 cm.
504 $a Includes bibliographical references and index.
650 $a Place marketing. $3 233457
650 $a Product management. $3 184540
650 $a International relations. $3 174750
650 $a Competition, International. $3 182810
856 4 1 $3 Table of contents only $u http://www.loc.gov/catdir/enhancements/fy0703/2006050177-t.html $z http://www.loc.gov/catdir/enhancements/fy0703/2006050177-t.html
856 4 2 $3 Contributor biographical information $u http://www.loc.gov/catdir/enhancements/fy0703/2006050177-b.html $z http://www.loc.gov/catdir/enhancements/fy0703/2006050177-b.html
856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/enhancements/fy0703/2006050177-d.html $z http://www.loc.gov/catdir/enhancements/fy0703/2006050177-d.html

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http://www.loc.gov/catdir/enhancements/fy0703/2006050177-t.html
http://www.loc.gov/catdir/enhancements/fy0703/2006050177-b.html
http://www.loc.gov/catdir/enhancements/fy0703/2006050177-d.html

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