紀錄類型: |
書目-語言資料,印刷品
: Monograph/item
|
正題名/作者: |
Consumer behavior /Roger D. Blackwell, Paul W. Miniard, James F. Engel. |
作者: |
Blackwell, Roger D. |
其他作者: |
Engel, James F. |
出版者: |
Australia ;Thomson/South-Western,c2006. |
面頁冊數: |
xlii, 790 p. :col. ill. ;29 cm. |
附註: |
Previously published: Ft. Worth, TX : Harcourt College Publishers. |
標題: |
Marketing research. |
ISBN: |
9780324271972 (student ed.) |