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Strategies and tools for corporate b...

Cass, John

Strategies and tools for corporate blogging /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Strategies and tools for corporate blogging /John Cass.
作者:	Cass, John
出版者:	Amsterdam ;Elsevier/Butterworth-Heinemann,c2007.
面頁冊數:	xvi, 224 p. :ill. ;23 cm.
標題:	Internet marketing.
電子資源:	http://www.loc.gov/catdir/toc/ecip079/2007004083.html
電子資源:	http://www.loc.gov/catdir/enhancements/fy0729/2007004083-d.html
ISBN:	9780750684163 (pbk.)

Strategies and tools for corporate blogging /
Cass, John

Strategies and tools for corporate blogging /John Cass. - Amsterdam ;Elsevier/Butterworth-Heinemann,c2007. - xvi, 224 p. :ill. ;23 cm.

Includes bibliographical references and index.

The need for blogger relations -- Determining if your organization should blog -- Developing a blogger relations strategy -- Blogging guidelines for companies -- Tools for blogger relations -- Writing for blogger relations -- Dialogue and the art of conversation for effective blogger relations -- Brand strategies for effective blogging -- Blogosphere communities : lessons from the automobile blogging community -- Blogs from the customer's perspective -- The future of blogger relations : podcasting, Web 2.0, and social media.

ISBN: 9780750684163 (pbk.)

LCCN: 2007004083Subjects--Topical Terms:

208232
Internet marketing.

LC Class. No.: HD30.37 / C343 2007

Dewey Class. No.: 659.20285/4678

Strategies and tools for corporate blogging /
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245 1 0 $a Strategies and tools for corporate blogging / $c John Cass.
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300 $a xvi, 224 p. : $b ill. ; $c 23 cm.
504 $a Includes bibliographical references and index.
505 0 $a The need for blogger relations -- Determining if your organization should blog -- Developing a blogger relations strategy -- Blogging guidelines for companies -- Tools for blogger relations -- Writing for blogger relations -- Dialogue and the art of conversation for effective blogger relations -- Brand strategies for effective blogging -- Blogosphere communities : lessons from the automobile blogging community -- Blogs from the customer's perspective -- The future of blogger relations : podcasting, Web 2.0, and social media.
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650 $a Business enterprises $x Blogs. $3 250117
650 $a Blogs. $3 249711
650 $a Business communication $x Blogs. $3 250119
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