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Competitive identitythe new brand ma...
~
Anholt, Simon.
Competitive identitythe new brand management for nations, cities and regions /
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
Competitive identitySimon Anholt.
其他題名:
the new brand management for nations, cities and regions /
作者:
Anholt, Simon.
出版者:
Houndmills, Basingstoke, Hampshire :Palgrave Macmillan,2007.
面頁冊數:
xiii, 134 p. :ill.
附註:
Title from e-book title screen (viewed October 15, 2007).
標題:
Place marketing.
電子資源:
Connect to MyiLibrary resource
ISBN:
9786610824427
Competitive identitythe new brand management for nations, cities and regions /
Anholt, Simon.
Competitive identity
the new brand management for nations, cities and regions /[electronic resource] :Simon Anholt. - Houndmills, Basingstoke, Hampshire :Palgrave Macmillan,2007. - xiii, 134 p. :ill.
Title from e-book title screen (viewed October 15, 2007).
Includes bibliographical references and index.
Electronic reproduction.
UK :
MyiLibrary,
2007
Access may be limited to MIL affiliated libraries.
ISBN: 9786610824427
LCCN: 2006050177Subjects--Topical Terms:
233457
Place marketing.
Index Terms--Genre/Form:
214472
Electronic books.
LC Class. No.: HF1414 / .A64 2007eb
Dewey Class. No.: 910.68/8
Competitive identitythe new brand management for nations, cities and regions /
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