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IMC, the next generationfive steps f...

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IMC, the next generationfive steps for delivering value and measuring financial returns /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	IMC, the next generationby Don E. Schultz, Heidi F. Schultz.
其他題名:	five steps for delivering value and measuring financial returns /
作者:	Schultz, Don E.
其他作者:	Schultz, Heidi F.
出版者:	New York :McGraw-Hill,c2004.
面頁冊數:	xxiii, 408 p. :ill. ;24 cm.
附註:	Title from e-book title screen (viewed October 15, 2007).
標題:	Marketing.
電子資源:	Connect to MyiLibrary resource
ISBN:	9786610230037

IMC, the next generationfive steps for delivering value and measuring financial returns /
Schultz, Don E.

IMC, the next generationfive steps for delivering value and measuring financial returns /[electronic resource]by Don E. Schultz, Heidi F. Schultz. - New York :McGraw-Hill,c2004. - xxiii, 408 p. :ill. ;24 cm.

Title from e-book title screen (viewed October 15, 2007).

Electronic reproduction.
UK :
MyiLibrary,
2007

Access may be limited to MIL affiliated libraries.

ISBN: 9786610230037

LCCN: 2003003687Subjects--Topical Terms:

182957
Marketing.
Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HF5415 / .S3595 2004eb

Dewey Class. No.: 658.8

IMC, the next generationfive steps for delivering value and measuring financial returns /
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