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Retailizationbrand survival in the a...

Aconis, Anthony.

Retailizationbrand survival in the age of retailer power /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	RetailizationLars Thomassen, Keith Lincoln & Anthony Aconis.
其他題名:	brand survival in the age of retailer power /
作者:	Thomassen, Lars.
其他作者:	Lincoln, Keith.
出版者:	London :Kogan Page,2006.
面頁冊數:	xviii, 221 p. :ill. ;24 cm.
附註:	Title from e-book title screen (viewed October 16, 2007).
標題:	Brand name products.
電子資源:	Connect to MyiLibrary resource
ISBN:	9786610550661

Retailizationbrand survival in the age of retailer power /
Thomassen, Lars.

Retailizationbrand survival in the age of retailer power /[electronic resource] :Lars Thomassen, Keith Lincoln & Anthony Aconis. - London :Kogan Page,2006. - xviii, 221 p. :ill. ;24 cm.

Title from e-book title screen (viewed October 16, 2007).

Includes bibliographical references (p. 199-209) and index.

Illustrating how brand power is slowly and inexorably being replaced by retailer power, this book reveals how successful brands sell themselves in modern day's evolving marketplace. It also shows how to transform the entire organization from top to bottom in order to regain brand power.

Electronic reproduction.
UK :
MyiLibrary,
2007

Access may be limited to MIL affiliated libraries.

ISBN: 9786610550661Subjects--Topical Terms:

202795
Brand name products.
Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HD69.B7

Dewey Class. No.: 658.8'27

Retailizationbrand survival in the age of retailer power /
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