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Consumer behavior :buying, having, a...
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Solomon, Michael R.
Consumer behavior :buying, having, and being /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Consumer behavior :Michael R. Solomon.
其他題名:
buying, having, and being /
作者:
Solomon, Michael R.
出版者:
Upper Saddle River, NJ :Pearson/Prentice Hall,c2009.
面頁冊數:
xxv, 694 p. :col. ill. ;29 cm.
標題:
Consumer behavior.
電子資源:
http://www.loc.gov/catdir/toc/fy0804/2008000236.html
ISBN:
0136015964
Consumer behavior :buying, having, and being /
Solomon, Michael R.
Consumer behavior :
buying, having, and being /Michael R. Solomon. - 8th ed. - Upper Saddle River, NJ :Pearson/Prentice Hall,c2009. - xxv, 694 p. :col. ill. ;29 cm.
Includes bibliographical references and indexes.
Consumers rule -- Perception -- Learning and memory -- Motivation and values -- The self -- Personality and lifestyles -- Attitudes -- Attitude change and interactive communications -- Individual decision making -- Buying and disposing -- Group influence and opinion leadership -- Organizational and household decision making -- Income and social class -- Ethnic, racial, and religious subculters -- Age subcultures -- Cultural influences on consumer behavior -- Global consumer culture.
ISBN: 0136015964
LCCN: 2008000236Subjects--Topical Terms:
185170
Consumer behavior.
LC Class. No.: HF5415.32 / S689 2009
Dewey Class. No.: 658.8/342
Consumer behavior :buying, having, and being /
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29 cm.
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Includes bibliographical references and indexes.
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http://www.loc.gov/catdir/toc/fy0804/2008000236.html
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http://www.loc.gov/catdir/toc/fy0804/2008000236.html
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