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The PR buzz factorhow using public r...

Lawson, Russell.

The PR buzz factorhow using public relations can boost your business /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	The PR buzz factorRussell Lawson ; foreword by Carol Undy.
其他題名:	how using public relations can boost your business /
作者:	Lawson, Russell.
出版者:	London ;Kogan Page,c2006.
面頁冊數:	viii, 184 p. :ill. ;24 cm.
附註:	Includes index.
標題:	Public relations.
電子資源:	An electronic book accessible through the World Wide Web; click to view

The PR buzz factorhow using public relations can boost your business /
Lawson, Russell.

The PR buzz factorhow using public relations can boost your business /[electronic resource] :Russell Lawson ; foreword by Carol Undy. - London ;Kogan Page,c2006. - viii, 184 p. :ill. ;24 cm.

Includes index.

Introduction: what makes you tick? -- The audit -- Introduction ; the audit ; gathering information ; strategy versus tactics -- Why you need PR -- Introduction ; your message ; stakeholder expectations ; agenda setting ; campaigns ; conclusion -- Environmental analysis -- Introduction ; the SWOT analysis ; conclusion -- Looking after your stakeholders -- Introduction ; stakeholder mapping ; messages ; an internet community ; where to now? -- Tactics -- Introduction ; the next step ; over to you -- The end has no end -- Introduction ; monitoring and evaluation ; keep it going -- Appendix: help available for small businesses.

Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.

Available via World Wide Web.

Nat. Bib. No.: GBA605929bnb

UkSubjects--Topical Terms:

230711
Public relations.
Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HD59 / .L42 2006eb

Dewey Class. No.: 659.2

The PR buzz factorhow using public relations can boost your business /
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