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企業購併之綜效評估─以富邦金控購併ING安泰人壽為例 = Synergy...

國立高雄大學國際高階經營管理碩士在職專班(IEMBA)

企業購併之綜效評估─以富邦金控購併ING安泰人壽為例 = Synergy of Corporate Mergers andAcquisitions ─ A Case Study of the Fubon Financial Holding Company and ING Life Insurance Co.,Ltd.

Record Type:	Language materials, printed : monographic
Paralel Title:	Synergy of Corporate Mergers andAcquisitions ─ A Case Study of the Fubon Financial Holding Company and ING Life Insurance Co.,Ltd.
Author:	鐘婉文,
Secondary Intellectual Responsibility:	國立高雄大學
Place of Publication:	[高雄市]
Published:	撰者;
Year of Publication:	2009[民98]
Description:	113面圖、表 : 30公分;
Subject:	金融控股公司
Subject:	Financial Holding Company (FHC)
Online resource:	http://handle.ncl.edu.tw/11296/ndltd/47142121734798130709
Notes:	參考書目：面
Notes:	指導教授：陳怡凱
Summary:	我國因金融自由化的推行，金融業者面臨的競爭壓力不斷攀升，為提高市場競爭力與生產效率，國際間金融機構的購併浪潮，在台灣也開始有加溫的效果。因此購併安泰人壽，這是富邦金控成立以來，繼合併台北銀行、港基銀行後，第三個重大購併案。促成的動機眾多，其一是提供的商品及服務有同質化傾向，購併後應可達到規模經濟效果；其二可增加經營據點，建立服務網絡，進而提升市場競爭力；其三則透過購併所帶來的銷售商品多樣化，將可降低經營上的風險。期望本次購併能產生一加一大於二的綜效，亦即透過不同利基市場的互補功能讓購併後的金控發揮更強的競爭力；其次是能擴大經營規模和市場佔有率，以增強金控的利潤。依各項財務評比指標，皆顯示其重心仍是以利潤為主。但金控集團在擴大規模進行購併時，容易忽略錯綜複雜的因素，而抵消原先預期的綜效。金控經營規模的大小與經營績效並不絕對成正比，不同經營事業主體，會產生不同的經營綜效，精準的投資策略才是取得競爭優勢的重要因素。 Because of the deregulation and liberalization, the financial institution in Taiwan has more competition. In order to become more competitive and productivr, mergers and acquisitions are the trend of the international financial industry. It becomes the trend in Taiwan. After merging with Taipei Commercial Bank and International Bank of Asia Limited (IBA), acquisition of ING Antai Life Insurance Co. is the third large merger of the Fubon Financial Holding Company (Fubon FHC). The incentives of the Fubon FHC are the followings: 1. Because of the similar product lines, the merger can reach the economy of scale. 2. Increasing service locations and networks, it can raise the competitive advantage. 3. The merger can provide various products and diversify the operation risk. Therefore, the synergy of the merger is expected that the Fubon FHC can increase not only its competiveness but also the market shares. The profitability of the FHC will increase after the merger. Based on different financial indicators, Fubon FHC is focus on the profitability. However, the expected synergy might be eliminated because of the ignorance of the complicated issues after the large acquisitions of the FHC. The performance of the FHC might not be positively significant correlated with its size. Furthermore, its subsidiaries might have different effects of the synergy after the mergers and acquisitions. After all, the right investment strategy is the most important factor to increase the advantage of the competitiveness in the industry.

企業購併之綜效評估─以富邦金控購併ING安泰人壽為例 = Synergy of Corporate Mergers andAcquisitions ─ A Case Study of the Fubon Financial Holding Company and ING Life Insurance Co.,Ltd.
鐘, 婉文

企業購併之綜效評估─以富邦金控購併ING安泰人壽為例 = Synergy of Corporate Mergers andAcquisitions ─ A Case Study of the Fubon Financial Holding Company and ING Life Insurance Co.,Ltd. / 鐘婉文撰 - [高雄市] : 撰者, 2009[民98]. - 113面 ; 圖、表 ; 30公分.
參考書目：面指導教授：陳怡凱.
金融控股公司Financial Holding Company (FHC)

企業購併之綜效評估─以富邦金控購併ING安泰人壽為例 = Synergy of Corporate Mergers andAcquisitions ─ A Case Study of the Fubon Financial Holding Company and ING Life Insurance Co.,Ltd.
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