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傳統整復產業經營策略之分析-以鄧老師養生館為例 = Operation ...

國立高雄大學國際高階經營管理碩士在職專班(IEMBA)

傳統整復產業經營策略之分析-以鄧老師養生館為例 = Operation Strategy Analysis for Traditional ReconstructionIndustry：A Case Study of Master Teng’s Health Center

紀錄類型:	書目-語言資料,印刷品 : 單行本
並列題名:	Operation Strategy Analysis for Traditional ReconstructionIndustry：A Case Study of Master Teng’s Health Center
作者:	李友龍,
其他團體作者:	國立高雄大學
出版地:	[高雄市]
出版者:	撰者;
出版年:	2009[民98]
面頁冊數:	63面圖、表 : 30公分;
標題:	SWOT分析
標題:	Operation strategy
電子資源:	http://handle.ncl.edu.tw/11296/ndltd/46010774019088885440
附註:	參考書目：面
附註:	指導教授：吳建興
摘要註:	臺灣社會以西方實證醫學為主軸，而民俗療法之「傳統整復」則以中醫整復為主。到目前為止，傳統整復產業在臺灣仍屬萌芽期，其法令與管理辦法並未發展到成熟階段，其對社會的影響確實存在於人們的生活中。因此，在無法可納管的情況下，若能以較有組織的經營模式來運作，除了為未來政府法令開放後的因應措施墊定基礎之外，也可以引導這個產業往比較健康的方向來發展。本研究藉此為動機，以鄧老師養生館為個案對象，透過訪談負責人、高階主管、及一般員工，並以SWOT分析來探討傳統整復產業的經營策略，以作為未來該行業營運的參考。研究結果建議，鄧老師養生館應：(一) 善用優勢地位：繼續建立優質品牌、落實員工培訓、訂定一致的價格；(二) 改變現有劣勢：進行合理化管理以降低變動成本(如水、電)、讓員工列入勞健保社會福利保障、改善人才流失的問題；(三) 擺脫嚴重威脅：擴大客源以防M型社會中間消費者消失、研擬因應低價位競爭者的策略；(四)把握未來機會：促使政府相關部門早日訂定相關法、藉大三通開放觀光休閒產業契機、參加公益活動並與加強溝通及宣導。 In Taiwan, the empirical medication generally centers on the western remedy while traditional reconstruction aims at the Chinese therapy. To date, the traditional reconstruction industry in Taiwan is still at the developing stage. Although it does exist and have impacts on the social daily life, the related laws and regulations are not available. Consequently, it will be helpful for traditional reconstruction to develop a more structured operation business model. By Doing so will not only build a fundamental operation strategy, but also guide the industry toward a more health developing direction. This study under takes a case study for Master Teng’s health center. The data is collected by interviewing the senior managers and employees. The SWOT analysis technique is used to derive the research findings that could be as an operation reference for the industry. The major findings of this study suggest that: (1) better use the strength ─ develop brand, well train employees, and define competitive price; (2) amend their weakness ─ lower varied cost (e.g. electricity and water) by analyzing management strategy, join the social insurance system, and reduce employee turnover rate; (3) debar the threats ─enlarge customer source for the disappearance of middle-customer in M-type society and look for an effective strategy against the low-price competitors; and (4) hold potential opportunities ─ reinforce government making related laws, initiate collaboration with tourist and leisure industry for the coming large three-link transportation, and frequently participate in the social welfare functions. Discussion and managerial implications are also addressed.

傳統整復產業經營策略之分析-以鄧老師養生館為例 = Operation Strategy Analysis for Traditional ReconstructionIndustry：A Case Study of Master Teng’s Health Center
李, 友龍

傳統整復產業經營策略之分析-以鄧老師養生館為例 = Operation Strategy Analysis for Traditional ReconstructionIndustry：A Case Study of Master Teng’s Health Center / 李友龍撰 - [高雄市] : 撰者, 2009[民98]. - 63面 ; 圖、表 ; 30公分.
參考書目：面指導教授：吳建興.
SWOT分析Operation strategy

傳統整復產業經營策略之分析-以鄧老師養生館為例 = Operation Strategy Analysis for Traditional ReconstructionIndustry：A Case Study of Master Teng’s Health Center
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