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Advertising 2.0social media marketing in a web 2.0 world /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Advertising 2.0Tracy L. Tuten.
其他題名:	social media marketing in a web 2.0 world /
作者:	Tuten, Tracy L.,
出版者:	Westport, Conn. :Praeger Publishers,c2008.
面頁冊數:	p.
標題:	Branding (Marketing)
電子資源:	An electronic book in the ABC-CLIO eBooks Online database, accessible through the World Wide Web; click for information.
ISBN:	0313352976 (e-Book)

Advertising 2.0social media marketing in a web 2.0 world /
Tuten, Tracy L.,1967-

Advertising 2.0social media marketing in a web 2.0 world /[electronic resource] :Tracy L. Tuten. - Westport, Conn. :Praeger Publishers,c2008. - p.

Includes bibliographical references and index.

Advertising online : engaging consumers with web 2.0 -- Socialcentricity and the emergence of social media marketing -- Friendvertising : advertising and brand building with social networks -- Advertising in the imagination : social virtual networks and the vlobalization of brands -- From moments to minutes : advertising with social play -- Influence the influencers : building brands with social news media -- Citizen advertising : consumer-told brand folklore -- In my opinion : the social influence of consumer product reviews -- Social fiction : branding with alternate reality games -- Ads in play : immersing brands in and around social games -- Social media impact : balancing metrics and insight for advertising success.

ISBN: 0313352976 (e-Book)

LCCN: 2008016491Subjects--Topical Terms:

266407
Branding (Marketing)

LC Class. No.: HF6146.I58 / T88 2008

Dewey Class. No.: 659.14/4

Advertising 2.0social media marketing in a web 2.0 world /
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020 $a 9780313352973 (e-Book)
020 $a 0313352968 (alk. paper)
020 $a 9780313352966 (alk. paper)
035 $a 2008016491
035 $a ABC0313352976
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050 # 0 $a HF6146.I58 $b T88 2008
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245 1 0 $a Advertising 2.0 $h [electronic resource] : $b social media marketing in a web 2.0 world / $c Tracy L. Tuten.
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263 $a 0809--
300 $a p.
504 $a Includes bibliographical references and index.
505 0 # $a Advertising online : engaging consumers with web 2.0 -- Socialcentricity and the emergence of social media marketing -- Friendvertising : advertising and brand building with social networks -- Advertising in the imagination : social virtual networks and the vlobalization of brands -- From moments to minutes : advertising with social play -- Influence the influencers : building brands with social news media -- Citizen advertising : consumer-told brand folklore -- In my opinion : the social influence of consumer product reviews -- Social fiction : branding with alternate reality games -- Ads in play : immersing brands in and around social games -- Social media impact : balancing metrics and insight for advertising success.
650 # 0 $a Branding (Marketing) $3 266407
650 # 0 $a Online social networks. $3 281852
650 # 0 $a Internet advertising. $3 208231
650 # 0 $a Internet marketing. $3 208232
776 0 # $c Original $z 0313352968
856 4 0 $3 Bibliographic record display $u http://libsw.nuk.edu.tw:81/login?url=http://ebooks.abc-clio.com/?isbn=9780313352973 $z An electronic book in the ABC-CLIO eBooks Online database, accessible through the World Wide Web; click for information.