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Building buzz to beat the big boyswo...

O'Leary, Steve.

Building buzz to beat the big boysword-of-mouth marketing for small businesses /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Building buzz to beat the big boysSteve O'Leary and Kim Sheehan.
其他題名:	word-of-mouth marketing for small businesses /
作者:	O'Leary, Steve.
其他作者:	Sheehan, Kim.
出版者:	Westport, Conn. :Praeger Publishers,2008.
面頁冊數:	xvi, 178 p. :ill. ;25 cm.
標題:	Word-of-mouth advertising.
電子資源:	An electronic book in the ABC-CLIO eBooks Online database, accessible through the World Wide Web; click for information.
ISBN:	0313345996 (e-Book)

Building buzz to beat the big boysword-of-mouth marketing for small businesses /
O'Leary, Steve.

Building buzz to beat the big boysword-of-mouth marketing for small businesses /[electronic resource] :Steve O'Leary and Kim Sheehan. - Westport, Conn. :Praeger Publishers,2008. - xvi, 178 p. :ill. ;25 cm.

Includes bibliographical references and index.

ISBN: 0313345996 (e-Book)

LCCN: 2007041080Subjects--Topical Terms:

266578
Word-of-mouth advertising.

LC Class. No.: HF5827.95 / .O44 2008

Dewey Class. No.: 658.8/72

Building buzz to beat the big boysword-of-mouth marketing for small businesses /
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020 $a 0313345988 (alk. paper)
020 $a 9780313345982 (alk. paper)
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