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Shopper marketing :how to increase p...

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Maila, Ville.

Shopper marketing :how to increase purchase decisions at the point of sale /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Shopper marketing :editors, Markus Stahlberg and Ville Maila.
其他題名:	how to increase purchase decisions at the point of sale /
其他作者:	Stahlberg, Markus.
出版者:	London ;Kogan Page,2010.
面頁冊數:	xi, 244 p. :ill. ;25 cm.
標題:	Advertising, Point-of-sale.
ISBN:	9780749457020 :

Shopper marketing :how to increase purchase decisions at the point of sale /
Shopper marketing :how to increase purchase decisions at the point of sale /editors, Markus Stahlberg and Ville Maila. - London ;Kogan Page,2010. - xi, 244 p. :ill. ;25 cm.

Includes bibliographical references and index.

ISBN: 9780749457020 :NT

LCCN: 2009022314Subjects--Topical Terms:

380991
Advertising, Point-of-sale.

LC Class. No.: HF5828 / S559 2010

Dewey Class. No.: 659.1/57

Shopper marketing :how to increase purchase decisions at the point of sale /
LDR:00590nam 2200169 a 4500 001 238391
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010 $a 2009022314
020 $a 9780749457020 : $c NT $1 385
035 $a 2009022314
040 $a DLC $c DLC
050 4 $a HF5828 $b S559 2010
082 0 0 $a 659.1/57 $2 22
245 0 0 $a Shopper marketing : $b how to increase purchase decisions at the point of sale / $c editors, Markus Stahlberg and Ville Maila.
260 $a London ; $a Philadelphia : $b Kogan Page, $c 2010.
300 $a xi, 244 p. : $b ill. ; $c 25 cm.
504 $a Includes bibliographical references and index.
650 0 $a Advertising, Point-of-sale. $3 380991
650 0 $a Marketing. $3 182957
650 0 $a Consumers $x Decision making. $3 380992
650 0 $a Shopping $x Decision making. $3 380993
700 1 $a Stahlberg, Markus. $3 380989
700 1 $a Maila, Ville. $3 380990

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