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Interpreting consumer choice :the be...
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Foxall, G. R.
Interpreting consumer choice :the behavioral perspective model /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Interpreting consumer choice :Gordon R. Foxall.
其他題名:
the behavioral perspective model /
作者:
Foxall, G. R.
出版者:
New York :Routledge,2010.
面頁冊數:
186 p. :ill. ;24 cm.
標題:
Consumer behavior.
ISBN:
9780415477604 (hbk : alk. paper) :
Interpreting consumer choice :the behavioral perspective model /
Foxall, G. R.
Interpreting consumer choice :
the behavioral perspective model /Gordon R. Foxall. - New York :Routledge,2010. - 186 p. :ill. ;24 cm. - Routledge interpretive marketing research ;10.
Includes bibliographical references (p. [163]-180) and index.
Overview of the BPM -- The story so far -- Ways of wondering -- The meaning of consumer behavior -- A model of interpretation -- Interpreting consumer choice -- The nature of the interpretation.
ISBN: 9780415477604 (hbk : alk. paper) :NT
LCCN: 2009017565Subjects--Topical Terms:
185170
Consumer behavior.
LC Class. No.: HF5415.32 / F794 2010
Dewey Class. No.: 658.8/342
Interpreting consumer choice :the behavioral perspective model /
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