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Global Latinas :Latin America's emer...
~
Casanova, Lourdes.
Global Latinas :Latin America's emerging multinationals /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Global Latinas :Lourdes Casanova.
其他題名:
Latin America's emerging multinationals /
作者:
Casanova, Lourdes.
出版者:
Houndmills, Basingstoke ;Palgrave Macmillan,2009.
面頁冊數:
xiv, 221 p. :ill. ;24 cm.
標題:
International business enterprisesLatin America.
標題:
Latin AmericaCivilization.
ISBN:
0230219969 (alk. paper)
Global Latinas :Latin America's emerging multinationals /
Casanova, Lourdes.
Global Latinas :
Latin America's emerging multinationals /Lourdes Casanova. - Houndmills, Basingstoke ;Palgrave Macmillan,2009. - xiv, 221 p. :ill. ;24 cm. - INSEAD Business Press series. - INSEAD business press..
Includes bibliographical references (p. 179-208) and index.
Leaders of global Latinas - long-term planners and flexible visionaries -- Brazil's 'national champions' - beyond privatization -- Mexico's global Latinas - betting on the US? -- Business model innovation in Latin America - making the unusual usual -- Latin America as a brand - hard sell and soft sell -- Asia's challenge to Latin America - cooperation and competition -- From global Latina to corporate citizen - is inequality a business issue?
ISBN: 0230219969 (alk. paper)
LCCN: 2009014080
Nat. Bib. No.: GBA898271bnbSubjects--Topical Terms:
320049
International business enterprises
--Latin America.Subjects--Geographical Terms:
383046
Latin America
--Civilization.
LC Class. No.: HD2810.5 / C335 2009
Dewey Class. No.: 338.8888
Global Latinas :Latin America's emerging multinationals /
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