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The impact of culture on relationshi...

Schumann, Jan H.

The impact of culture on relationship marketing in international servicesa target group-specific analysis in the context of banking services /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	The impact of culture on relationship marketing in international servicesby Jan H. Schumann.
其他題名:	a target group-specific analysis in the context of banking services /
作者:	Schumann, Jan H.
出版者:	Wiesbaden :Gabler Verlag / GWV Fachverlage GmbH, Wiesbaden,2009.
面頁冊數:	xxxii, 265 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
標題:	Relationship marketing.
電子資源:	http://dx.doi.org/10.1007/978-3-8349-8379-4
ISBN:	9783834983794 (electronic bk.)

The impact of culture on relationship marketing in international servicesa target group-specific analysis in the context of banking services /
Schumann, Jan H.

The impact of culture on relationship marketing in international servicesa target group-specific analysis in the context of banking services /[electronic resource] :by Jan H. Schumann. - Wiesbaden :Gabler Verlag / GWV Fachverlage GmbH, Wiesbaden,2009. - xxxii, 265 p. :ill., digital ;24 cm.

ISBN: 9783834983794 (electronic bk.)Subjects--Topical Terms:

187343
Relationship marketing.

LC Class. No.: HF5415.55 / .S386 2009

Dewey Class. No.: 658.8

The impact of culture on relationship marketing in international servicesa target group-specific analysis in the context of banking services /
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