| 紀錄類型: |
書目-電子資源
: Monograph/item
|
| 正題名/作者: |
The managers guide to distribution channelsLinda Gorchels, Edward J. Marien, Chuck West. |
| 作者: |
Gorchels, Linda. |
| 其他作者: |
West, Chuck. |
| 出版者: |
New York, :McGraw-Hill,c2004. |
| 面頁冊數: |
xii, 225 p. :ill. chain management -- Legal issues and the reseller contract -- Clarifying requirements -- Channel design -- International channel design -- Selecting suitable channel partners -- Understanding the distributors world -- Establishing mutual performance expectations -- Improving channel effectiveness -- Monitoring performance and adjusting plans. |
| 標題: |
Marketing channels. |
| 電子資源: |
Click for full text (McGrawHill) |
| ISBN: |
0071428682 (hbk.) |