國立高雄大學圖資館 |

語系: 繁體中文

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

Reinventing interactive and direct m...

Direct Marketing Association (U.S.).

Reinventing interactive and direct marketing :leading experts show how to maximize digital ROI with iDirect and iBranding imperatives

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Reinventing interactive and direct marketing :[edited and] with an introduction by Stan Rapp.
其他題名:	leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
其他作者:	Rapp, Stan.
出版者:	New York :McGraw-Hill,c2010.
面頁冊數:	xiii, 238 p. :ill. Association"--Jacket.
標題:	Interactive marketing.
電子資源:	Click for full text (McGrawHill)
ISBN:	9780071638029 (hbk.)

Reinventing interactive and direct marketing :leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
Reinventing interactive and direct marketing :leading experts show how to maximize digital ROI with iDirect and iBranding imperatives[electronic resource] /[edited and] with an introduction by Stan Rapp. - New York :McGraw-Hill,c2010. - xiii, 238 p. :ill. Association"--Jacket.

Includes bibliographical references and index.

ISBN: 9780071638029 (hbk.)

LCCN: 2009026007Subjects--Topical Terms:

209673
Interactive marketing.
Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HF5415.1264 / .R45 2010

Dewey Class. No.: 658.8/72

Reinventing interactive and direct marketing :leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
LDR:00953cmm a2200229 i 4500 001 250508
006 m d
007 cr nn muauu
008 100621s2010 nyua sb 001 0 eng
010 $a 2009026007
020 $a 9780071638029 (hbk.)
020 $a 0071638024 (hbk.)
020 $a 9780071703400
035 $a (OCoLC)ocn318876315
040 $a DLC $c DLC $d BTCTA $d SINLB $d DLC
041 0 $a eng
050 0 0 $a HF5415.1264 $b .R45 2010
082 0 0 $a 658.8/72 $2 22
245 0 0 $a Reinventing interactive and direct marketing : $b leading experts show how to maximize digital ROI with iDirect and iBranding imperatives $h [electronic resource] / $c [edited and] with an introduction by Stan Rapp.
260 $a New York : $b McGraw-Hill, $c c2010.
300 $a xiii, 238 p. : $b ill. Association"--Jacket.
504 $a Includes bibliographical references and index.
650 0 $a Interactive marketing. $3 209673
650 0 $a Direct marketing. $3 209672
650 0 $a Branding (Marketing). $3 298929
655 7 $a Electronic books. $2 local. $3 214472
700 1 $a Rapp, Stan. $3 397297
710 2 $a Direct Marketing Association (U.S.). $3 397298
856 4 $u http://taebcmgh.sa.libraryandbook.net/FE/advanceSearch.do?method=toView&id=YsdsdebY18711dcfY $z Click for full text (McGrawHill)