紀錄類型: |
書目-電子資源
: Monograph/item
|
正題名/作者: |
Contemporary thoughts on corporate branding and corporate identity managementedited by T.C. Melewar and Elif Karaosmanoglu. |
其他作者: |
Melewar, T. C. |
出版者: |
Basingstoke ;Palgrave Macmillan,2008. |
面頁冊數: |
1 online resource (xii, 230 p.) |
附註: |
Description based on print version record. |
標題: |
Branding (Marketing) |
電子資源: |
access to fulltext (Palgrave) |
ISBN: |
9780230583221 (electronic bk.) |