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Media todayan introduction to mass c...

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Turow, Joseph.

Media todayan introduction to mass communication /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Media todayJoseph Turow.
其他題名:	an introduction to mass communication /
作者:	Turow, Joseph.
出版者:	New York :Routledge,2009.
面頁冊數:	xxxii, 679 p. :ill. (chiefly col.). ;24 cm.
標題:	Mass media.
電子資源:	Click here to view
ISBN:	9780203895344 (e-book : PDF)

Media todayan introduction to mass communication /
Turow, Joseph.

Media todayan introduction to mass communication /[electronic resource] :Joseph Turow. - 3rd ed. - New York :Routledge,2009. - xxxii, 679 p. :ill. (chiefly col.). ;24 cm.

Includes bibliographical references and index.

pt. 1. Understanding the nature of mass media -- pt. 2. Media giants and cross-media activities -- pt. 3. The print media -- pt. 4. The electronic media -- pt. 5. Advertising and public relations.

Mode of access: World Wide Web.

ISBN: 9780203895344 (e-book : PDF)Subjects--Topical Terms:

187315
Mass media.

LC Class. No.: P90 / .T87 2009

Dewey Class. No.: 302.23

Media todayan introduction to mass communication /
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245 1 0 $a Media today $h [electronic resource] : $b an introduction to mass communication / $c Joseph Turow.
250 $a 3rd ed.
260 $a New York : $b Routledge, $c 2009.
300 $a xxxii, 679 p. : $b ill. (chiefly col.). ; $c 24 cm.
504 $a Includes bibliographical references and index.
505 0 $a pt. 1. Understanding the nature of mass media -- pt. 2. Media giants and cross-media activities -- pt. 3. The print media -- pt. 4. The electronic media -- pt. 5. Advertising and public relations.
530 $a Also available in print edition. $b Taylor & Francis (http://www.taylorandfrancis.com)
538 $a Mode of access: World Wide Web.
650 0 $a Mass media. $3 187315
856 4 0 $u http://www.tandfebooks.com/isbn/9780203895344 $z Click here to view

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