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Marketing literaturethe making of contemporary writing in Britain /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Marketing literatureClaire Squires.
其他題名:	the making of contemporary writing in Britain /
作者:	Squires, Claire.
出版者:	Basingstoke [England] ;Palgrave Macmillan,2007.
面頁冊數:	ix, 237 p.
標題:	Literature publishingGreat Britain.
電子資源:	access to fulltext (Palgrave)
ISBN:	9780230593008

Marketing literaturethe making of contemporary writing in Britain /
Squires, Claire.

Marketing literaturethe making of contemporary writing in Britain /[electronic resource] :Claire Squires. - Basingstoke [England] ;Palgrave Macmillan,2007. - ix, 237 p.

Includes bibliographical references (p. 215-231) and index.

Publishing contexts and market conditions -- Literature and marketing -- Genre in the marketplace -- Icons and phenomenons -- Marketing stories -- Crossovers -- Conclusion : writing beyond marketing.

Marketing Literature is a timely, original and important study of the publishing of contemporary writing in Britain. It analyses the changing social, economic and cultural environment of the publishing industryin the 1990s-2000s, and investigates its impact on genre, format, packaging, authorship and reading. This innovative work includes case studies of Helen Fielding's Bridget Jones's Diary, Louis de Bernèires's Captain Corelli's Mandolin, Philip Pullman's His Dark Materials and David Mitchell's Cloud Atlas, and significantly extends our understanding of the circulation of literary fiction in a period of notable change. A must for all students of publishing history and contemporarywriting, and for all those interested in finding out more about the success of theirfavourite books.

Electronic reproduction.
Basingstoke, England :
Palgrave Macmillan,
2009.

Mode of access:World Wide Web.

ISBN: 9780230593008

Standard No.: 10.1057/9780230593008doiSubjects--Topical Terms:

473693
Literature publishing
--Great Britain.Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: Z326 / .S67 2007eb

Dewey Class. No.: 070.50941

Marketing literaturethe making of contemporary writing in Britain /
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300 $a ix, 237 p.
504 $a Includes bibliographical references (p. 215-231) and index.
505 0 $a Publishing contexts and market conditions -- Literature and marketing -- Genre in the marketplace -- Icons and phenomenons -- Marketing stories -- Crossovers -- Conclusion : writing beyond marketing.
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