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The Soviet dream world of retail tra...

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The Soviet dream world of retail trade and consumption in the 1930s

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	The Soviet dream world of retail trade and consumption in the 1930sAmy E. Randall.
作者:	Randall, Amy E.
出版者:	Basingstoke [England] ;Palgrave Macmillan,2008.
面頁冊數:	xi, 251 p.
叢書名:	Consumption and public life
標題:	Retail tradeSoviet Union.
標題:	Soviet UnionEmigration and immigration.
電子資源:	access to fulltext (Palgrave)
ISBN:	9780230584327

The Soviet dream world of retail trade and consumption in the 1930s
Randall, Amy E.1967-

The Soviet dream world of retail trade and consumption in the 1930s[electronic resource] /Amy E. Randall. - Basingstoke [England] ;Palgrave Macmillan,2008. - xi, 251 p. - Consumption and public life.

Includes bibliographical references (p. 231-243) and index.

A new approach to retailing and consumption : the campaign for Soviet trade -- The "perestroika" of the retail sector : visionary planning for revolutionary retailing -- Legitimizing Soviet trade : gender and the feminization of the retail workforce -- "Revolutionary bolshevik work" : Stakhanovism in retail trade -- The kontrol of Soviet trade from above and from below -- The making of the new Soviet consumer -- Soviet retailing and consumer culture in comparative perspective.

In the early 1930s Soviet authorities launched a campaign to create "socialist" retailing. They also endorsed Soviet consumerism. Paradoxically, Communist leaders promoted a new politics of retailing and consumption even as scarcity persisted and the economy continued to prioritize industrialproduction at the expense of daily necessities for consumers. How did the Stalinist regime reconcileretailing and consumption with socialism? In exploring this question, this book examines the discourses of trade and consumption, trade policies, social identities, gender roles, and consumer practices that the Stalinist regime's new approach to retailing and consumption engendered. By situating Soviet retailing and consumer culture in a broader comparative context, this book sheds light on how modern industrial states and societies in the interwar era responded to the challenges of mass distribution and consumption.

Electronic reproduction.
Basingstoke, England :
Palgrave Macmillan,
2009.

Mode of access:World Wide Web.

ISBN: 9780230584327

Standard No.: 10.1057/9780230584327doiSubjects--Topical Terms:

474462
Retail trade
--Soviet Union.Subjects--Geographical Terms:

392134
Soviet Union
--Emigration and immigration.Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HF5429.6.S63 / R36 2008eb

Dewey Class. No.: 381/.1094709043

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520 $a In the early 1930s Soviet authorities launched a campaign to create "socialist" retailing. They also endorsed Soviet consumerism. Paradoxically, Communist leaders promoted a new politics of retailing and consumption even as scarcity persisted and the economy continued to prioritize industrialproduction at the expense of daily necessities for consumers. How did the Stalinist regime reconcileretailing and consumption with socialism? In exploring this question, this book examines the discourses of trade and consumption, trade policies, social identities, gender roles, and consumer practices that the Stalinist regime's new approach to retailing and consumption engendered. By situating Soviet retailing and consumer culture in a broader comparative context, this book sheds light on how modern industrial states and societies in the interwar era responded to the challenges of mass distribution and consumption.
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