紀錄類型: |
書目-電子資源
: Monograph/item
|
正題名/作者: |
Marketing metaphors and metamorphosisedited by Philip J. Kitchen. |
其他作者: |
Kitchen, Philip J. |
出版者: |
Houndmills, Basingstoke, Hampshire [England] ;PalgraveMacmillan,2008. |
面頁冊數: |
1 online resource (xviii, 227 p.) :ill. |
附註: |
Description based on print version record. |
標題: |
MarketingManagement. |
電子資源: |
access to fulltext (Palgrave) |
ISBN: |
9780230227538 (electronic bk.) |