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及時訊息系統的應用研究-以手機產業為例- = Application o...

國立高雄大學國際高階經營管理碩士在職專班(IEMBA)

及時訊息系統的應用研究-以手機產業為例- = Application of Timely Information System- A Perspective of Mobil Phone Industry -

Record Type:	Language materials, printed : monographic
Paralel Title:	Application of Timely Information System- A Perspective of Mobil Phone Industry -
Author:	謝榮崑,
Secondary Intellectual Responsibility:	國立高雄大學
Place of Publication:	[高雄市]
Published:	撰者;
Year of Publication:	民99[2010]
Description:	102面圖，表 : 30公分;
Subject:	資訊科技
Subject:	Information and communication technology
Online resource:	http://handle.ncl.edu.tw/11296/ndltd/36457855842822752887
Summary:	近年來由於網際網路(internet) 和全球資訊網 (World Wide Web) 快速發展，將大量的資料、資訊轉換成有用的知識，並將知識做有效的儲存與管理，是知識經濟時代的重要課題。例如，將知識轉化成客戶資訊，已成為近年來企業實施客戶關係管理的中要議題之一。本研究以此為動機，分析並建置一個「及時訊息系統」，運用於個案公司業務中目標客戶的資料蒐集。本研究並透過手機產業的個案公司之經理級及部門主管的訪談人員共28人使用此系統，並對於有用性及易用性進行評估並提供建議。研究結果發現：(1) 有90%以上的經理與主管對有用性及易用性均持正面支持的看法；(2) 企業應運用取得的客戶交易知識、偏好知識，以策略聯盟之客戶關係行動方案，提供客戶客製化服務；(3)「及時訊息系統」應可擴大其資訊蒐集來源。 With the rapid development of advanced information and communication technology and World Wide Web, it has been an increasingly important solution to manage knowledge derived from online data and information. For example, managing customers’ information to help understand their needs and wants is one of the important customer relationship management issues. Accordingly, this research thesis designs and develops a timely information system (TIS) to help collect online data and information of target customers for a case company from the cell phone industry. To test and validate the usefulness and ease of use, the research also conducts a survey by interviewing managers, division heads, and specialists. Survey analysis results indicate that (1) there are more than 90% interviewees who positively support the usefulness and ease of use for the developed TIS, (2) there is a common comment that company should effectively use the transaction data and knowledge of customers’ preferences to provide customized service via strategic customer relationship, (3) The inputs of TIS should be extended to multi-channel resources.

及時訊息系統的應用研究-以手機產業為例- = Application of Timely Information System- A Perspective of Mobil Phone Industry -
謝, 榮崑

及時訊息系統的應用研究-以手機產業為例- = Application of Timely Information System- A Perspective of Mobil Phone Industry - / 謝榮崑撰 - [高雄市] : 撰者, 民99[2010]. - 102面 ; 圖，表 ; 30公分.
參考書目：面.
資訊科技Information and communication technology

及時訊息系統的應用研究-以手機產業為例- = Application of Timely Information System- A Perspective of Mobil Phone Industry -
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