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Advertising and promotion :an integr...
~
Belch, George E. (1951-)
Advertising and promotion :an integrated marketing communications perspective /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Advertising and promotion :George E. Belch & Michael A. Belch.
其他題名:
an integrated marketing communications perspective /
作者:
Belch, George E.
其他作者:
Belch, Michael A.
出版者:
New York :McGraw-Hill Irwin,c2012.
面頁冊數:
xxxiv, 828 p. :ill. (chiefly col.) ;29 cm.
標題:
Advertising.
ISBN:
9780073404868
Advertising and promotion :an integrated marketing communications perspective /
Belch, George E.1951-
Advertising and promotion :
an integrated marketing communications perspective /George E. Belch & Michael A. Belch. - 9th ed. - New York :McGraw-Hill Irwin,c2012. - xxxiv, 828 p. :ill. (chiefly col.) ;29 cm.
Includes bibliographical references (p. 774-801) and indexes.
ISBN: 9780073404868
LCCN: 2010040703Subjects--Topical Terms:
191710
Advertising.
LC Class. No.: HF5823 / .B387 2012
Dewey Class. No.: 659.1
Advertising and promotion :an integrated marketing communications perspective /
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