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Collaboration and co-creationnew pla...

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Bhalla, Gaurav.

Collaboration and co-creationnew platforms for marketing and innovation /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Collaboration and co-creationby Gaurav Bhalla.
其他題名:	new platforms for marketing and innovation /
作者:	Bhalla, Gaurav.
出版者:	New York, NY :Springer Science+Business Media, LLC,2011.
面頁冊數:	xiv, 205 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
標題:	Marketing researchDirectories.
電子資源:	http://dx.doi.org/10.1007/978-1-4419-7082-4
ISBN:	9781441970824 (electronic bk.)

Collaboration and co-creationnew platforms for marketing and innovation /
Bhalla, Gaurav.

Collaboration and co-creationnew platforms for marketing and innovation /[electronic resource] :by Gaurav Bhalla. - New York, NY :Springer Science+Business Media, LLC,2011. - xiv, 205 p. :ill., digital ;24 cm.

ISBN: 9781441970824 (electronic bk.)Subjects--Topical Terms:

438516
Marketing research
--Directories.

LC Class. No.: HF5415.2 / .B48 2011

Dewey Class. No.: 658.83

Collaboration and co-creationnew platforms for marketing and innovation /
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