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跨國工程顧問公司經營之策略：以中鼎公司為例 = Management S...

國立高雄大學國際高階經營管理碩士在職專班(IEMBA)

跨國工程顧問公司經營之策略：以中鼎公司為例 = Management Strategy of Multinational Engineering Consulting Corporations -The Case Study of CTCI Corporation

紀錄類型:	書目-語言資料,印刷品 : 單行本
並列題名:	Management Strategy of Multinational Engineering Consulting Corporations -The Case Study of CTCI Corporation
作者:	康世信,
其他團體作者:	國立高雄大學
出版地:	[高雄市]
出版者:	撰者;
出版年:	民100
面頁冊數:	95葉圖，表格 : 30公分;
標題:	ECFA
標題:	ECFA
電子資源:	http://handle.ncl.edu.tw/11296/ndltd/49714806132612761620
附註:	參考書目：葉72-76
摘要註:	台灣歷經了WTO、國際化以及近年兩岸簽訂「兩岸經濟合作架構協辦(ECFA，Economic Cooperation Framework Agreement)」後，區域經濟整合是重要趨勢，如果不能和主要貿易對手簽訂自由貿易協定，我國將面臨被邊緣化的威脅，在重要市場失去競爭力。為了避免產生這樣的結果，本研究在於了解工程顧問公司在大陸之經營策略與如何因應這些近年來變化無常的國際化之策略。隨著科技與技術的日益創新以及工程規模的逐漸擴大，工程服務業在產業界的規模逐漸過大，許多政府的建設工程由統包(Turn-Key或EPC)取代過去設計與施工。政府所採用BOT、BOO等方式辦理委由民間興建，因此統包工程已經是國家發展的趨勢。本研究透過工程產業分析以策略管理的觀點來探討工程產業的核心能力，國際競爭以個案方式採用訪談法探討跨國工程顧問公司經營策略之參考，藉由訪談獲取得到的知識以及結果並使用SWOT、五力分析和價值鏈為工具做對於在大陸與國際化策略之評估。分析結果對於海內外工程的主要經營策略是以既有的經驗與優勢，繼續爭取統包或BOT之工程，並利用國內統包工程機會及製程專利，加速轉型與培養當主包之能力，再以既有的經驗與在地優勢，爭取國際廠商之合作機會。再利用資源槓桿，延伸至高產值的工程服務領域，以加速技術與管理能力之提昇和轉型，同時台灣之基地與海外據點之擴展，加速全球化之服務網與業績。 The purpose of this research is through the case study to figure out what the management strategies of multinational engineering consultant corporation in the global markets in the changing world.In year 2002, Taiwan became a member of WTO (World Trade Organization) and in year 2010, we signed ECFA (Economic Cooperation Framework Agreement) with China. These reveal that regional economic integration has become a trend. If Taiwan cannot sign FTAs (Free Trade Agreements) with its main trading partners, it will be marginalized from the trade markets, and meanwhile, losing capability in global markets both in goods or services.With the newly technology and innovative technique, the scale of engineering service became larger and larger. The design and construction contract were separated in the past, but now, both of them are substituted into Turn-key or EPC（Engineering、Procurement and Construction）. Government prefers to adopt BOT and BOO to cooperate with non-government organizations. Consequently, Turn-key engineering is now the trend for nation development.This study uses the point of engineering industry analysis and strategy management to research the core ability of engineering industry. Through the interview to analyze the management strategies of multinational engineering consulting corporations. Furthermore, to analyze the detail data and information from the interview by SWOT analysis, five forces analysis and value chain analysis to evaluate the operation strategies in global markets, especially in China.The conclusion of the research is the multinational engineering consulting corporations can rely on the strength of experiences to endeavor the Turn-key or BOT contracts. And moreover, it can take the advantage of existing process patents and the chance of domestic contracts to accelerate enterprise reformation as a primary contractor. While grasping the opportunity to cooperate with international enterprises and learn the management ability from them, extend the services to high productive industries by resource leverage to get promotion. Base on the foregoing advantages, the corporation can integrate management and technique abilities to raise the business achievement.

跨國工程顧問公司經營之策略：以中鼎公司為例 = Management Strategy of Multinational Engineering Consulting Corporations -The Case Study of CTCI Corporation
康, 世信

跨國工程顧問公司經營之策略：以中鼎公司為例 = Management Strategy of Multinational Engineering Consulting Corporations -The Case Study of CTCI Corporation / 康世信撰 - [高雄市] : 撰者, 民100. - 95葉 ; 圖，表格 ; 30公分.
參考書目：葉72-76.
ECFAECFA

跨國工程顧問公司經營之策略：以中鼎公司為例 = Management Strategy of Multinational Engineering Consulting Corporations -The Case Study of CTCI Corporation
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