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Managing product innovation

Woodside, Arch G.

Managing product innovation

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Managing product innovationedited by Arch G. Woodside.
其他作者:	Woodside, Arch G.
出版者:	Amsterdam ;Elsevier JAI,2005.
面頁冊數:	1 online resource (xiii, 780 p.) :ill.
標題:	New productsManagement.
電子資源:	http://www.emeraldinsight.com/1069-0964/13
ISBN:	9781849503112 (electronic bk.)

Managing product innovation
Managing product innovation[electronic resource] /edited by Arch G. Woodside. - Amsterdam ;Elsevier JAI,2005. - 1 online resource (xiii, 780 p.) :ill. - Advances in business marketing & purchasing ; v. 13..

Organizing interactive product development /Fredrik von Corswant --

ISBN: 9781849503112 (electronic bk.)Subjects--Topical Terms:

207868
New products
--Management.

LC Class. No.: HF5415.153 / .M335 2005

Dewey Class. No.: 658.5038

Managing product innovation
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490 0 $a Advances in business marketing & purchasing ; v. 13.
505 0 0 $t Organizing interactive product development / $r Fredrik von Corswant -- $t Co-creating successful new industrial networks and products / $r Magnar Forbord -- $t The role of personal contacts of foreign subsidiary managers in the coordination of industrial multinationals / $r Ricardo Madureira -- $t Life-cycle perspective in the measurement of new product development performance / $r Petri Suomala -- $t Barriers to strategic innovation in industrial markets / $r Koen Vandenbempt and Paul Matthyssens -- $t Upstream and direct influences on new product performance in European high-tech industrial firms / $r Arch G. Woodside, et. al.
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