語系:
繁體中文
English
說明(常見問題)
圖資館首頁
登入
回首頁
切換:
標籤
|
MARC模式
|
ISBD
Team sports marketing
~
Wakefield, Kirk L.
Team sports marketing
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
Team sports marketingKirk L. Wakefield.
作者:
Wakefield, Kirk L.
出版者:
Burlington, Mass. :Elsevier Butterworth-Heinemann,c2007.
面頁冊數:
1 online resource (ix, 273 p.) :ill.
附註:
Formerly CIP.
標題:
SportsMarketing.
電子資源:
http://www.sciencedirect.com/science/book/9780750679794
ISBN:
9780750679794
Team sports marketing
Wakefield, Kirk L.
Team sports marketing
[electronic resource] /Kirk L. Wakefield. - Burlington, Mass. :Elsevier Butterworth-Heinemann,c2007. - 1 online resource (ix, 273 p.) :ill.
Formerly CIP.
Includes bibliographical references and index.
What Is Team Sports Marketing; Sell an Identity; Precision Marketing; Research Your Fans; Build the Season Ticket Base; Build Value; Build it and They Will Come; Create Sponsorship Partners; Create Sponsorship Value; Move Merchandise; Create Technological Advantages; Build Community.
Some might argue that sports marketing is a mere subfield of marketing, meaning that there are theoretical and practical dimensions that apply only to sports marketing and are only of interest to those involved in sports. In Team Sports Marketing, author Kirk Wakefield dispels this argument by demonstrating that effective sports marketing epitomizes the science and art of marketing across any context. At the core of sports marketing is the creation and enhancement of fan identification, where consumers are not just loyal customers, but have become brand fanatics. Team Sports Marketing shows that while many aspects of sports marketing are thought to be unique to the field, other product and service sectors would do well to learn from teams in the NFL, NBA, MLB, and NHL that have transformed customers into fans. Moving beyond principles of marketing, Team Sports Marketing is packed with examples of best practices and covering subjects as diverse as sponsorships, season ticket sales, venue management and all topics in between. Team Sports Marketing is a must read text for students and managers in professional and collegiate sports. Support materials for professors and students are available at www.teamsportsmarketing.com. * A clear overview of the latest techniques in sports marketing * Hugely populated with examples and cases * Clearly shows why sports marketing is distinct from other forms of service marketing.
ISBN: 9780750679794
Source: 116571:116669Elsevier Science & Technologyhttp://www.sciencedirect.comSubjects--Topical Terms:
202500
Sports
--Marketing.Index Terms--Genre/Form:
214472
Electronic books.
LC Class. No.: GV716 / .W33 2007
Dewey Class. No.: 796.6/98
Team sports marketing
LDR
:03274cmm 2200337Ia 4500
001
314267
003
OCoLC
005
20111122091353.0
006
m d
007
cr cn|||||||||
008
111229s2007 maua ob 001 0 eng d
020
$a
9780750679794
020
$a
0750679794
035
$a
(OCoLC)474952033
035
$a
ocn474952033
037
$a
116571:116669
$b
Elsevier Science & Technology
$n
http://www.sciencedirect.com
040
$a
OPELS
$b
eng
$c
OPELS
$d
OCLCQ
049
$a
TEFA
050
4
$a
GV716
$b
.W33 2007
082
0 4
$a
796.6/98
$2
22
100
1
$a
Wakefield, Kirk L.
$3
538335
245
1 0
$a
Team sports marketing
$h
[electronic resource] /
$c
Kirk L. Wakefield.
260
$a
Burlington, Mass. :
$b
Elsevier Butterworth-Heinemann,
$c
c2007.
300
$a
1 online resource (ix, 273 p.) :
$b
ill.
500
$a
Formerly CIP.
$5
Uk
504
$a
Includes bibliographical references and index.
505
0
$a
What Is Team Sports Marketing; Sell an Identity; Precision Marketing; Research Your Fans; Build the Season Ticket Base; Build Value; Build it and They Will Come; Create Sponsorship Partners; Create Sponsorship Value; Move Merchandise; Create Technological Advantages; Build Community.
505
0
$a
1. What is sports marketing? -- 2. Sell an identity -- 3. Precision marketing -- 4. Research your fans -- 5. Build the season ticket base -- 6. Build value -- 7. Build it and they will come -- 8. Create sponsorship partners -- 9. Create sponsorship value -- 10. Move merchandise -- 11. Create technological advantages -- 12. Build community.
520
$a
Some might argue that sports marketing is a mere subfield of marketing, meaning that there are theoretical and practical dimensions that apply only to sports marketing and are only of interest to those involved in sports. In Team Sports Marketing, author Kirk Wakefield dispels this argument by demonstrating that effective sports marketing epitomizes the science and art of marketing across any context. At the core of sports marketing is the creation and enhancement of fan identification, where consumers are not just loyal customers, but have become brand fanatics. Team Sports Marketing shows that while many aspects of sports marketing are thought to be unique to the field, other product and service sectors would do well to learn from teams in the NFL, NBA, MLB, and NHL that have transformed customers into fans. Moving beyond principles of marketing, Team Sports Marketing is packed with examples of best practices and covering subjects as diverse as sponsorships, season ticket sales, venue management and all topics in between. Team Sports Marketing is a must read text for students and managers in professional and collegiate sports. Support materials for professors and students are available at www.teamsportsmarketing.com. * A clear overview of the latest techniques in sports marketing * Hugely populated with examples and cases * Clearly shows why sports marketing is distinct from other forms of service marketing.
588
$a
Description based on print version record.
650
0
$a
Sports
$x
Marketing.
$3
202500
655
4
$a
Electronic books.
$2
local.
$3
214472
776
0 8
$i
Print version:
$a
Wakefield, Kirk L.
$t
Team sports marketing.
$d
Burlington, Mass. : Elsevier Butterworth-Heinemann, c2007
$z
9780750679794
$z
0750679794
$w
(DLC) 2006053076
$w
(OCoLC)225016072
856
4 0
$3
ScienceDirect
$u
http://www.sciencedirect.com/science/book/9780750679794
994
$a
C0
$b
TEF
筆 0 讀者評論
全部
電子館藏
館藏
1 筆 • 頁數 1 •
1
條碼號
館藏地
館藏流通類別
資料類型
索書號
使用類型
借閱狀態
預約狀態
備註欄
附件
000000061231
電子館藏
1圖書
電子書
EB GV716 .W33 c2007
一般使用(Normal)
在架
0
1 筆 • 頁數 1 •
1
多媒體
多媒體檔案
http://www.sciencedirect.com/science/book/9780750679794
評論
新增評論
分享你的心得
Export
取書館別
處理中
...
變更密碼
登入