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Handbook of brand relationships

MacInnis, Deborah J.

Handbook of brand relationships

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Handbook of brand relationshipsDeborah J. MacInnis, C. Whan Park, Joseph W. Priester, editors.
其他作者:	MacInnis, Deborah J.
出版者:	Armonk, N.Y. :M.E. Sharpe,c2009.
面頁冊數:	xxi, 424 p. :ill. ;27 cm.
附註:	"Society for Consumer Psychology"--Cover.
標題:	Relationship marketing.
電子資源:	An electronic book accessible through the World Wide Web; click to view

Handbook of brand relationships
Handbook of brand relationships[electronic resource] /Deborah J. MacInnis, C. Whan Park, Joseph W. Priester, editors. - Armonk, N.Y. :M.E. Sharpe,c2009. - xxi, 424 p. :ill. ;27 cm.

"Society for Consumer Psychology"--Cover.

Includes bibliographical references and indexes.

Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2010.

Available via World Wide Web.Subjects--Topical Terms:

187343
Relationship marketing.
Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HF5415.55 / .H357 2009eb

Dewey Class. No.: 658.8/27

Handbook of brand relationships
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020 $z 9780765623577 (alk. paper)
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035 $a ebr10373252
040 $a CaPaEBR $c CaPaEBR
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245 0 0 $a Handbook of brand relationships $h [electronic resource] / $c Deborah J. MacInnis, C. Whan Park, Joseph W. Priester, editors.
260 $a Armonk, N.Y. : $b M.E. Sharpe, $c c2009.
300 $a xxi, 424 p. : $b ill. ; $c 27 cm.
500 $a "Society for Consumer Psychology"--Cover.
504 $a Includes bibliographical references and indexes.
533 $a Electronic reproduction. $b Palo Alto, Calif. : $c ebrary, $d 2010. $n Available via World Wide Web. $n Access may be limited to ebrary affiliated libraries.
650 0 $a Relationship marketing. $3 187343
650 0 $a Brand choice. $3 352514
650 0 $a Branding (Marketing) $3 266407
650 0 $a Customer relations. $3 202164
655 7 $a Electronic books. $2 local. $3 214472
700 1 $a MacInnis, Deborah J. $3 200088
700 1 $a Park, C. Whan. $3 540136
700 1 $a Priester, Joseph W. $3 540137
710 2 $a Society for Consumer Psychology. $3 335101
710 2 $a ebrary, Inc. $3 303299
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