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Consumer behavior knowledge for effe...

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Close, Angeline.

Consumer behavior knowledge for effective sports and event marketing /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Consumer behavior knowledge for effective sports and event marketing /edited by Lynn R. Kahle, Angeline G. Close.
其他作者:	Kahle, Lynn R.
出版者:	New York :Routledge :c2011.
面頁冊數:	xxxiv, 314 p. :ill., ports. ;23 cm.
標題:	Consumer behavior.
ISBN:	9780415873574

Consumer behavior knowledge for effective sports and event marketing /
Consumer behavior knowledge for effective sports and event marketing /edited by Lynn R. Kahle, Angeline G. Close. - New York :Routledge :c2011. - xxxiv, 314 p. :ill., ports. ;23 cm.

Includes bibliographical references and indexes.

ISBN: 9780415873574

LCCN: 2010012561Subjects--Topical Terms:

185170
Consumer behavior.

LC Class. No.: HF5415.32 / .C65866 2011

Dewey Class. No.: 796.06/98

Consumer behavior knowledge for effective sports and event marketing /
LDR:00653cam 2200193 a 4500 001 316926
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020 $a 9780415873574
020 $a 9780415873581 (pbk.) : $c NT$1257
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040 $a DLC $c DLC $d DLC
041 0 $a eng
050 0 0 $a HF5415.32 $b .C65866 2011
082 0 0 $a 796.06/98 $2 22
245 0 0 $a Consumer behavior knowledge for effective sports and event marketing / $c edited by Lynn R. Kahle, Angeline G. Close.
260 $a New York : $b Routledge : $b Psychology Press, $c c2011.
300 $a xxxiv, 314 p. : $b ill., ports. ; $c 23 cm.
504 $a Includes bibliographical references and indexes.
650 0 $a Consumer behavior. $3 185170
650 0 $a Sports $x Marketing. $3 202500
650 0 $a Special events $x Marketing. $3 192316
650 0 $a Communication in marketing. $3 201651
700 1 $a Kahle, Lynn R. $3 534539
700 1 $a Close, Angeline. $3 541446

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