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Branded component strategiesingredient branding in B2B markets /
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
Branded component strategiesby Stefan Worm ; with a foreword by Friedhelm W. Bliemel.
其他題名:
ingredient branding in B2B markets /
作者:
Worm, Stefan.
出版者:
Wiesbaden :Gabler Verlag / Springer Fachmedien Wiesbaden GmbH,2012.
面頁冊數:
xx, 224 p. :digital ;21 cm.
Contained By:
Springer eBooks
標題:
Branding (Marketing)
電子資源:
http://dx.doi.org/10.1007/978-3-8349-6453-3
ISBN:
9783834964533 (electronic bk.)
Branded component strategiesingredient branding in B2B markets /
Worm, Stefan.
Branded component strategies
ingredient branding in B2B markets /[electronic resource] :by Stefan Worm ; with a foreword by Friedhelm W. Bliemel. - Wiesbaden :Gabler Verlag / Springer Fachmedien Wiesbaden GmbH,2012. - xx, 224 p. :digital ;21 cm.
ISBN: 9783834964533 (electronic bk.)Subjects--Topical Terms:
266407
Branding (Marketing)
LC Class. No.: HF5415.1255 / .W67 2012
Dewey Class. No.: 658.804
Branded component strategiesingredient branding in B2B markets /
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